After our bullshit bedtime story, it gives me great pleasure to make the next bullshit arrest.
Bullshit police hereby arrests L'Oreal Volume Million Lashes!
So, what is so bullshit about this ad- you ask me?
I have 3 BIG issues with it.
First, the name - Volume Million lashes.
What the fuck is that?
And gawd, when will these ridiculous names and claims stop?
Well, if I may borrow a quote from The Social Network-
"Million Lashes is Not Cool, Billion Lashes is Cool!"
And the beauty of this is, with this name, they do not have to prove anything-
because Volume Million Lashes is a product name, not a claim so they do not even have to support this with fake tests.
Second, are those testimonials that appear in their website.
L'Oreal, testimonials that are conducted by yourself, however genuine they seem or they are-
DO NOT COUNT.
Testimonials should be from neutral parties. Leave the testimonials to the beauty bloggers.
You have no business publishing testimonials which you yourself have conducted.
That is unethical.
The third and the BIGGEST issue I have is the word "NEW".
With L'Oreal, everything is NEW. Well it is NOT
Gawd, a mascara cannot be as basic as this one- so they had to compensate by this ridiculous name.
Tell you what dear readers, I will teach you how to create a NEW Innovative L'Oreal product.
Just follow the instructions below:
And as a subnote, if you go to L'Oreal website- you will be impressed by the really high tech animation of opening the brush.
I look forward for the next launch when they will make it into a digital 3D animation.
Though I do not expect much of a new product.
So, the bullshit verdict is 10/10. They have made a totally ordinary, really old product totally NEW.
But, L'Oreal bullshit is getting so old and predictable.
Time to inject new blood in your organization guys!