|(Photo Credit: Vilma Santos in Mars Ravelo's Darna)|
You know why mascaras are coming up with outrageous claims nowadays?
It is because the industry has found ways to test and quantify test results - that is all. It is not necessarily because we develop better products.
I once developed a baby called 5000% volume mascara. Somebody sued us for making outrageous claims.
Our defense was easy - yes, we claim to increase lash volume 5000% - but to attain that, you have to stroke your lashes 5000 times.
And did you? I don't think so. Your honor, i rest my case.
And really, no use suing cosmetic companies. Do we HAVE lawyers!
One very evil juggernaut of a company's side business is actually to trademark, register and patent everything- (even those technology not belonging to them!) , then sues everyone who vaguely resembles these patents and- wins! How I pity the supplier that cross their paths.
Why, I suspect that their main source of income is actually from litigation.This mascara is still a bestseller.
Doesn’t matter if majority who tried it are disappointed. The way I have this bold claim makes them buy. Then in 3 years, I will launch another sexier bolder mascara and the evil cycle begins.